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SpellBound Cosmetics Inc. is a holding company that operates through SpellBound Cosmetics Incorporation ("SpellBound Cosmetics") and its other subsidiary companies (collectively, “SpellBound Cosmetics”). Through SpellBound Cosmetics and its other subsidiaries, the Incorporation is engaged in product design, manufacturing, and retailing activities. SpellBound Cosmetic's merchandise offerings include an extensive selection of cosmetics (92% of worldwide net sales in fiscal 2018), as well as eyeshadow palettes and lipsticks.